Content & Social Media Coordinator
Overview
LEARN academy is offering an exciting opportunity for someone who loves to create engaging Social Media content to join our small, fun, and agile team. If you are looking for a new role with lots of freedom to create in a collaborative environment with no bureaucracy, just rewarding outcomes, then this is the job for you. LEARN has a modern structure, allowing our employees to really take ownership of their responsibilities and to receive the rewards of their success.
The Content & Social Media Coordinator’s overall responsibility is to develop and execute Social Media content creation, utilizing different content formats, and emphasizing video. In addition, they will assist in driving engagement across all Social Platforms, creating social copy that reflects our values and resonates with our audience, and scheduling out the Social Media Calendar.
About LEARN
LEARN academy is redefining the workforce development industry by creating career pathways for anyone to enter and excel in the tech industry. LEARN is a safe, inclusive, and brave space that fosters a community of compassionate and collaborative learners. Through LEARN’s many partnerships within the tech community of San Diego and beyond, we support our students through their entire journey to becoming a web developer, starting with their first line of code, through their first job, promotion, all the way to when they are hiring the next generation of developers onto their teams. LEARN’s mission is to build a tech community that gives a voice to anyone who has the curiosity, drive, and compassion to learn.
About YOU
If you love to create content and community through Social Media, we want to talk to you! The Content & Social Media Coordinator is someone who loves everything about Social Media. From Stories, Tweets, Posts, and Reels, they understand different content formats and how to tell stories through the power of Social Media. You should also be comfortable writing social copy in a fun and engaging way that connects deeply with audiences.
While Content Creation is a big part of this role, you should also have a huge passion for connecting and engaging with people and other content on social platforms. You will operate with some autonomy and should be comfortable taking an idea and running with it. You will also regularly collaborate with the Marketing Director and the rest of the LEARN staff.
You should have 1-2 years of Social Media experience working with an agency or brand, and looking to leverage your skills to push our Social Media to new heights. You should demonstrate an eagerness to learn and collaborate with others and a high capacity to learn new technologies, skills, and strategies.
Responsibilities:
- Content curation and development for Instagram, TikTok, Twitter, YouTube, LinkedIn, and Facebook, focusing on video.
- Write social media copy that connects and engages with audiences.
- Manage engagement across all Social Media Platforms; including likes, messaging, commenting, and relationship building.
- Assist Marketing Director with creating and scheduling an ongoing Social Media Calendar across all platforms.
- Collaborate with different departments to brainstorm new content and campaign ideas on an ongoing basis.
- Research and implement new Social Media strategies, formats, hashtags, and platforms.
- Use and report on KPIs to measure and grow Social Media following and engagement.
The Ideal Candidate:
- 1 – 2 years of Social Media experience, working with an agency or brand.
- Bachelor’s Degree in Marketing or related field, or bootcamp/training/certification or equivalent.
- Familiarity with different Social Media platforms. (Instagram, Facebook, Twitter, LinkedIn, Youtube, TikTok)
- Familiarity with Social Media scheduling software. (Agorapulse, Hootsuite, Later, or comparable programs)
- Strong understanding of how to create content using a mobile or digital device.
- Familiarity with any video editing software. (iMovie, Adobe Premier, or other)